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Legoland Looking for ‘Creative Crew’ Kids

Have a Lego fanatic who's social media-savvy? They'll want to enter this contest.

The hotly anticipated Legoland Discovery Center Philadelphia is looking for a dozen local kids to help launch the attraction, scheduled to open this spring.


Kids who want to join the “Creative Crew” must make a 30-second Twitter or Facebook video, showing off an original Lego creation and answering the question: “Why should you be in the Creative Crew?” The video should be tagged #PhillyCreativeCrew and uploaded before the contest ends on February 5, 2017. The contest is open to kids ages 6 to 12.


The Creative Crew kids will be special ambassadors for the new center, which is opening at Plymouth Meeting Mall. The 33,000-square-foot attraction, billed as the “ultimate Lego playground,” will feature a 4D movie, a Lego-themed ride, and 10 themed play areas with millions of Legos.


The 12 children chosen in the contest get a front-row seat to the opening, and will act as testers for new things and help the center’s Master Model Builder. They’ll also serve as guides for kids coming to the center, reporting on the latest news and offering tips on the best way to tackle the attraction.


“This special team of LEGO fans from the community will be integral in ensuring our attraction is up to the standard of our most important critics, the children,” Mike Taylor, the center’s general manager, said in a press release.


Legoland says it’s looking for creative kids with some social media savvy. The winners will be chosen based on the child’s enthusiasm and creativity, both in the video and with the Lego model. Likes and retweets matter, too. (You can see the official contest rules here.)


Photograph courtesy of Legoland Discovery Center Philadelphia. 




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