About Us

The Family Focus Media team is a group of dedicated, determined women and men who blend their years of experience in marketing, journalism, and design with their passion for their families. Since 2010 we have built, grown, and stood back in awe.

We love connecting our community. Not only do we create and run the magazines, websites, email newsletters, and events of Main Line Parent and Philadelphia Family, but we also combine our talents to help companies big and small connect with their audience through comprehensive communications campaigns. Using social media, videos, emails, and traditional advertising, we deliver powerful branding that is beautiful, engaging, and perfect for today’s busy families. Learn more about our experience and talents, then get in touch so we can put the power of the Family Focus Media team to work for you.



Sarah is a community leader, marketing and social media expert, and mom. A true connector, she assembled a a team of team of experts in editorial, photography, and design to collaborate in creating a suite of products under the Main Line Parent and Philadelphia Family brands to build community with local families. Her years of experience as a marketing executive showed her the power of networking and how utilizing technology to create approachable media can build a dedicated audience. Her combination of vision and attention to detail have helped launch a series of profitable marketing outlets that are now staples on local businesses’ annual budgets. And she can throw together one mean charcuterie spread.


pamela-badolato-teamPamela is a busy mother of four who uses her background in early childhood education to not only entertain her darling brood, but understand the youngest audience members of Main Line Parent. A people person with passion and perseverance, she works one-on-one with local businesses to understand their marketing and advertising needs and create a venue for their voice to be heard. Her warm smile and welcoming attitude make her a partner many now call friend. And yes, she owns a triple stroller.


Mairin joins us from Pittsburgh and hopes you won’t hold her love for the Steelers, Penguins, and Pirates against her. She received both her BS in Marketing and Leadership/Change Management and Master of Business Administration from Duquesne University. She is thrilled to be living on the sunnier side of the state and to be a part of the Family Focus Media Team. Mairin was most recently planning some of Pittsburgh’s largest public events and looks to bring that expertise to the Main Line and Philly. She also really hopes you will become a member of our community

Get in touch with Mairin at mairin@familyfocus.org.

Connect with @mairinanna on Twitter and Instagram


Erin is a new mom and a native to the Philly ‘burbs with a passion for connecting families and amazing local businesses. She has a Communications degree from Immaculata University and now lives in Drexel Hill with her family, though she secretly wishes she lived in the deep south and has the perfect southern twang to prove it! Erin loves country music with a cold beer in the warm months and rock music with a glass of red in the cold months. She is a self proclaimed professional Instagram “peruser” and is learning how to master the art of parenting in a blended family and practicing the ideals of “grace, not perfection.”


                                                                Get in touch with Erin at erin@familyfocus.org.

Connect with Erin on Instagram.


Laura is a writer and photographer living in Center City with her husband and daughter. In her work, she loves showing off all Philly has to offer, and helping parents discover “city kid life beyond the playground.” If you live in Philly, you’ll probably run into her and her daughter bouncing around town, phone battery rapidly dwindling from documenting all their adventures. You’ll wonder how they’re everywhere and do so much, and her secret is fiercely supportive family and friends, and increasingly low standards for neatness in her apartment. Laura has lived in Philly her whole life, but still manages to find little surprises and everyday magic through her daily life as a city parent.

Get in touch with Laura at laura@familyfocus.org.

Connect with @pompomflipflop on Twitter and Instagram.



Born and raised on the Main Line, Amanda joined the Family Focus Media Marketing team after transitioning from the world of fashion and bridal Public Relations. After being on the receiving end of advertising/promotion recaps from some of the top bridal and lifestyle magazines, she is now developing streamlined reports for the wonderful partners and advertisers of Family Focus Media. From her PR experience, she also brings with her a sharp eye for opportunities for brand and talent promotion, social media engagement and events planning expertise. Amanda loves working with the amazingly creative, passionate and fun team of women who are Family Focus Media. She also enjoys the community she has found in both Main Line Parent and Philadelphia Family, as they are chock-full of wonderful ideas and suggestions for her busy life. Amanda lives in Berwyn with her husband and two children. In addition to being Mom and Mrs., she loves to cook with her kids, explore Phila and the Main Line on the weekends, eat good food, read, practice French and yoga, and play tennis.


                                                                                                                       Get in touch with Amanda at amanda@familyfocus.org.              


ffm-thumbnail-circle_edited_196x196_edited-1Lori is a dedicated community leader, Main Line Native and mom of three.  She thrives on connecting with people, both new and old.  Her years of experience in both marketing and research proved her strengths are in her perceptibility and creativity.  She can often be found waiting in car lines, cheering on the side -lines at various youth sporting events, or running the streets of Wynnewood.


ffm-thumbnail-circle_edited_196x196_edited-1Mel started her family of two in Philadelphia and recently moved to the Main Line. She enjoys exploring what the ‘burbs have to offer but makes sure to head into the city often to return to the family’s favorite spots and check out what’s new. Mel was in sales for a large technology firm before taking time off to be a mom and is thrilled to join the Family Focus Media team to help with events and sponsorships.