About Us

The Family Focus Media team is a group of dedicated, determined women and men who blend their years of experience in marketing, journalism, and design with their passion for their families. Since 2010 we have built, grown, and stood back in awe.
We love connecting our community. Not only do we create and run the magazines, websites, email newsletters, and events of Main Line Parent and Philadelphia Family, but we also combine our talents to help companies big and small connect with their audience through comprehensive communications campaigns. Using social media, videos, emails, and traditional advertising, we deliver powerful branding that is beautiful, engaging, and perfect for today’s busy families. Learn more about our experience and talents, then get in touch so we can put the power of the Family Focus Media team to work for you.



Sarah is a community leader, marketing and social media expert, and mom. A true connector, she assembled a a team of team of experts in editorial, photography, and design to collaborate in creating a suite of products under the Main Line Parent and Philadelphia Family brands to build community with local families. Her years of experience as a marketing executive showed her the power of networking and how utilizing technology to create approachable media can build a dedicated audience. Her combination of vision and attention to detail have helped launch a series of profitable marketing outlets that are now staples on local businesses’ annual budgets. And she can throw together one mean charcuterie spread.


pamela-badolato-teamPamela is a busy mother of four who uses her background in early childhood education to not only entertain her darling brood, but understand the youngest audience members of Main Line Parent. A people person with passion and perseverance, she works one-on-one with local businesses to understand their marketing and advertising needs and create a venue for their voice to be heard. Her warm smile and welcoming attitude make her a partner many now call friend. And yes, she owns a triple stroller.


gwynethGwyneth is a recovering political reporter who’s been a journalist for more than 20 years. She’s covered a little bit of everything as a writer, editor, and college teacher, and swears she’s got a satirical political novel up her sleeve. A Florida native, she thinks all oceans north of Jacksonville are too cold and prefers July heat to anything involving ice.

Despite moving four times before their 10th wedding anniversary, Gwyneth and her husband think they’re in Philly to stay, and they have the museum memberships to prove it. She has two sons and lives in Mount Airy. Look out for her strawberry-rhubarb pie. Got a story tip, a question, or just want to chat? Email her!

Get in touch with Gwyneth at gwyneth@familyfocus.org.

Connect with @gwynethshaw on Twitter and @gkshaw Instagram.


Jean is a new mom and Philadelphia native with a passion for excellent design and beautiful photography, and an uncanny appreciation for the details. As an entrepreneur with a marketing and fine art background, she is fascinated with strategic branding and visual content and attributes her business acumen to years executing advertising campaigns for both Fortune 500 companies and boutique startups. After years living in Washington, DC, Dallas, and most recently London, she is thrilled to be back home and currently teaching her southern husband how to order a cheesesteak and cheer for the Phillies. They live in Haverford with their son and their dog.

Get in touch with Jean at jean@familyfocus.org.

Connect with @jean_goins on Twitter and @jeangoins on Instagram.


Mairin joins us from Pittsburgh and hopes you won’t hold her love for the Steelers, Penguins, and Pirates against her. She received both her BS in Marketing and Leadership/Change Management and Master of Business Administration from Duquesne University. She is thrilled to be living on the sunnier side of the state and to be a part of the Family Focus Media Team. Mairin was most recently planning some of Pittsburgh’s largest public events and looks to bring that expertise to the Main Line and Philly. She also really hopes you will become a member of our community

Get in touch with Mairin at mairin@familyfocus.org.

Connect with @mairinanna on Twitter and Instagram


Jaime is a student at Haverford College — and a byproduct of the kid-friendly Main Line lifestyle. When she was little, fun events in her hometown taught her to value community. Now, she uses her perspective to communicate with MLP and PF community members AND supporters. The constant exchange of ideas fuels her passion for meeting friends and making language accessible. She studies linguistics, Spanish, and computer science at Haverford, where she also competes on a mock trial team and pursues every opportunity to drink coffee.

Get in touch with Jaime at jaime@familyfocus.org.


Casey Kallen is a Main Line native and graduate of Temple University with a photographic eye and love for capturing unique moments. As a student of Photojournalism, Casey enjoys searching for the perfect candid moments to make her photographs, and incorporating design into all aspects of her work. Casey’s parents hail from both sides of Philadelphia, so she loves connecting with her roots and making her own mark on the city. Casey has a passion for teaching and practicing yoga, as well as exploring the great outdoors and making art and music. She is so thrilled to be a part of the Family Focus team, and hopes to capture all things Main Line and Philly for your viewing pleasure!

Get in touch with Casey at casey@familyfocus.org.


ffm-thumbnail-circle_edited_196x196_edited-1Bio coming soon!


ffm-thumbnail-circle_edited_196x196_edited-1Bio coming soon!


ffm-thumbnail-circle_edited_196x196_edited-1Bio coming soon!