Nesting House Absorbs Cloth, Moves South
The eco-friendly outposts are merging, further building a team of enterprising parents.
Two local children’s retailers are merging: The Nesting House, which opened in Mount Airy and has since expanded to West Philadelphia and Collingswood, New Jersey, is taking over Cloth, a cute fixture on East Passyunk Avenue in South Philly. Cloth will take on the Nesting House brand on February 18.
In January, the Collingswood Nesting House was sold to its manager, Melanie McGovern. That store will remain part of the brand.
Nesting House owner Jen Kinka wanted the company to keep growing, so she approached Cloth owner Angela Halpern to talk about joining forces. Both stores sell cloth diapers and new children’s gear, including a wide array of baby carriers (and teach moms how to use them, too). Both also promote a natural and sustainable vibe, through trading and re-using the seemingly endless stream of toys, clothes, and other stuff that comes with raising children.
The Nesting House is best known for its consignment business, while Halpern had built a slightly different niche.
“We knew that Cloth was doing a great job in the area of natural baby products, and I realized that we could use an ‘Angela’ on our team. So we approached the Angela,” Kinka said.
The merger means that the Nesting House now has branches to the south, east, north, and west of Center City Philadelphia.
Halpern will stay with the Nesting House, to both manage the East Passyunk store and lead a new division focused on natural baby products.
Having McGovern own as well as manage the Collingswood store will increase the growing connection with customers there, Kinka said.
“We couldn’t give the community what it needed from the other side of the bridge,” she said. “The store needed someone who knows the people, the events, and the happenings around town. It needed its local shopkeeper.”
The Nesting House will now have locations in Philadelphia at 606 Carpenter Lane (Mount Airy), 4501 Baltimore Ave. (West Philadelphia), and 1605 E. Passyunk Ave. (South Philly), and at 701 Haddon Ave., Collingswood, New Jersey.
Lead photograph by Gwyneth K. Shaw.