Build Trust With Local Families Who Want To Invest In Education
You need to make your programs stand out, attract the right families, and maintain a healthy enrollment. It’s about more than just filling seats – it’s about building a community that aligns with your values and vision. You need to reach parents who are overwhelmed with choices and help them see understand if you are the right fit for their child. At the same time, you’re probably working with a limited budget and need to make every marketing dollar count. You’re looking for strategies that are both effective and efficient, that can help you build your brand, engage with parents beyond your enrolled and alumni community, and ultimately drive enrollment.
The Family Focus Media team can help you implement targeted strategies through collaborations with Main Line Parent, Philadelphia Family, and Bucks County Parent to help you achieve these goals and create a marketing plan that truly resonates with your ideal families.
“We are grateful for their authentic strategy, engaged leadership, and enthusiastic audience.”
Anne Burns
Dean of Communications and Marketing at Westtown School
“As we enter our 9th year of partnership, it’s a no-brainer to build a comprehensive schedule with the expert team at Main Line Parent.”
DIGITAL: Fall 2024 Education Guide + Spring 2025 Education Guide Opportunities
Main Line Parent
Presenting Sponsorship $1350
“Presented by” credit, 1200 x 300 px Banner Ad on Guide Landing Page, in the Guide Dedicated Email, and Tag in Social Media shares. Includes Contributing Sponsorship and Supporting Sponsorship perks outlined below for current Members.
+ Add story writing services for $205
+ Add a boosted Facebook and Instagram Social Media Campaign to your story for $410
Contributing Sponsorship $575 to $750
Spotlights your Sponsored Story or Community Blog Post on the Guide Landing Page and in the Guide Dedicated Email. Includes promotional coaching and opportunity to share in the Facebook Community Group. Includes Supporting Sponsorship perks outlined below for current Members.
$1500 for a new Sponsored Story with writing services plus email and social media campaigns
$750 with a new Community Blog Post
$575 with an existing Story or Post
(Refresh and feature a story published on our site in the last 12 months)
Supporting Sponsorship $150
Available for current Members. Includes Profile Page Directory Listing on Guide Landing Page or “Community’s Top Recommended [High Schools, Middle Schols, Elementary Schools, or Preschools]” posts and your first three Admissions Events (or recurring events) will be added to our Open House Calendar(s).
Your First Focused Guide Listing is INCLUDED in Your Annual Membership for $300.
Philadelphia Family
Presenting Sponsorship $1325
“Presented by” credit, 1200 x 300 px Banner Ad on Guide Landing Page, in the Guide Dedicated Email, and Tag in Social Media shares. Includes Contributing Sponsorship and Supporting Sponsorship perks outlined below for current Members.
+ Add story writing services for $205
+ Add a boosted Facebook and Instagram Social Media Campaign to your story for $410
Contributing Sponsorship $575 to $750
Spotlights your Sponsored Story or Community Blog Post on the Guide Landing Page and in the Guide Dedicated Email. Includes promotional coaching and opportunity to share in the Facebook Community Group. Includes Supporting Sponsorship perks outlined below for current Members.
$1400 for a new Sponsored Story with writing services plus email and social media campaigns
$750 with a new Community Blog Post
$575 with an existing Story or Post
(Refresh and feature a story published on our site in the last 12 months)
Supporting Sponsorship $150
Available for current Members. Includes Profile Page Directory Listing on Guide Landing Page or “Community’s Top Recommended [High Schools, Middle Schols, Elementary Schools, or Preschools]” posts and your first three Admissions Events (or recurring events) will be added to our Open House Calendar(s).
Your First Focused Guide Listing is INCLUDED in Your Annual Membership for $300.
Bucks County Parent
Presenting Sponsorship $1,000
“Presented by” credit, 1200 x 300 px Banner Ad on Guide Landing Page, in the Guide Dedicated Email, and Tag in Social Media shares. Includes Contributing Sponsorship and Supporting Sponsorship perks outlined below for current Members.
+ Add story writing services for $205
+ Add a boosted Facebook and Instagram Social Media Campaign to your story for $230
Contributing Sponsorship $450 to $750
Spotlights your Sponsored Story or Community Blog Post on the Guide Landing Page and in the Guide Dedicated Email. Includes promotional coaching and opportunity to share in the Facebook Community Group. Includes Supporting Sponsorship perks outlined below for current Members.
$1250 for a new Sponsored Story with writing services plus email and social media campaigns
$750 with a new Community Blog Post
$450 with an existing Story or Post
(Refresh and feature a story published on our site in the last 12 months)
Supporting Sponsorship $150
Available for current Members. Includes Profile Page Directory Listing on Guide Landing Page or “Community’s Top Recommended [High Schools, Middle Schols, Elementary Schools, or Preschools]” posts and your first three Admissions Events (or recurring events) will be added to our Open House Calendar(s).
Your First Focused Guide Listing is INCLUDED in Your Annual Membership for $300.
2024 – 2025 Timeline: Focused Guides & Events
There’s no doubt, Main Line Parent, Philadelphia Family, and Bucks County Parent readers are interested in Education and Summer Camp resources. Along with our Events Calendars and homepages, they receive the most traffic on our websites through out the year. But you may want to consider Focused Guides and events outside of the Education category, we’ve summarized them below. You can find the landing pages for each of these guides on our homepages: mainlineparent.com, phillyfamily.com, and buckscountyparent.com. (And the Women of Influence Luncheon events are both linked below.)
August Back to School Guide
September Celebrations Guides, Education Guides, Community Magazine Launch and Direct Mail, Women of Influence Luncheon 9/25 at Terrain Devon
October Education Guides, Women of Influence Luncheon 10/15 at Terrain Doylestown, Women of Influence Guides, Home Improvement Guides
November Community LOVE Guides
December Community Builders’ Luncheon, Holiday Guides, Health & Wellness Guides
January Winter Family Fun Guides, Summer Camp Guides
February Education Guides, Camp Guides
March Women of Influence Guides, Education Guides, Camp Guides
April Moving to the Area Guides
May All Kinds of Kids Guides
June Best for Families Guides, Shore & Summer Fun Guides
July Travel Guides, Baby Guides
Ongoing Marketing Campaign Opportunities
In addition to our Education Guide-specifics, you should know a little more about our ongoing marketing campaign opportunities.
(You can secure and schedule these weekly, with limited availbility to maintain a balance of sponsored and organic content in our feed.)
Click on the marketing campaigns below to explore them in greater detail.
Community Reach details can be accessed here.
Our Members benefit from a foundation of marketing support, social media opportunities, discounted marketing campaigns and networking events.
The greatest direct-response tool we offer, these are custom designed exclusive email campaigns for 6,500 to 40,000 subscribers (offered every Tuesday).
Sponsored Stories or Community Blog Posts
Long-tail content marketing campaigns that can be embedded in and promoted in association with multiple guides or email and social media campaigns for frequency.
Our colorful High Five Email Newsletters feature a Weekend Planner and the latest stories, Focused Guides, and Spotlights from supporters like you (delivered every Thursday).
Unplug with 7,500 local parents this Fall who have opted in fo rour direct mail magazine through LOVE Award Nominations or our Community Survey. Featured sections include the Education Guide, Women of Influence Guide, Best for Families Guide, and our Members Showcase.
Instagram and Facebook boosted promotions through our brand handles. You can supply content or we can help you film, edit, write, and publish this campaign.