Connect With New and Expecting Parents in Your Local Community!
You want to make your services and resources stand out to pregnant women and their partners, attract families with babies and young children, and build a loyal client base. You need to reach expecting parents who are overwhelmed with information and help them understand if your offerings are the right fit for their pregnancy and new parenting journey. At the same time, you’re likely working with a limited budget and need to make every marketing dollar count. You’re seeking strategies that are both effective and efficient, that can help you build your brand, engage with new and expecting parents beyond your current clients, and ultimately increase customer conversions, referrals, and trust in your organization.
The Family Focus Media team can help you implement targeted strategies through collaborations with Main Line Parent, Philadelphia Family, and Bucks County Parent to help you achieve these goals and create a marketing plan that truly resonates with your ideal families.
“I love how they worked to really understand my business and how to structure our partnership to drive my business. “
Lara Mattey
Owner, Ivory Tree Portraits
“I’ve had the opportunity to collaborate with Main Line Parent and Bucks County Parent over the last 6 years! “
DIGITAL: 2024 Baby Guide Sponsorship Opportunities
Main Line Parent
Presenting Sponsorship $1350
“Presented by” credit, 1200 x 300 px Banner Ad on Guide Landing Page, in the Guide Dedicated Email, and Tag in Social Media shares. Includes Contributing Sponsorship and Supporting Sponsorship perks outlined below for current Members.
+ Add story writing services for $205
+ Add a boosted Facebook and Instagram Social Media Campaign to your story for $410
Contributing Sponsorship $575 to $750
Spotlights your Sponsored Story or Community Blog Post on the Guide Landing Page and in the Guide Dedicated Email. Includes promotional coaching and opportunity to share in the Facebook Community Group. Includes Supporting Sponsorship perks outlined below for current Members.
$750 with a new Community Blog Post
$575 with an existing Story or Post
+ Add story writing services for $205
+ Add a boosted Facebook and Instagram Social Media Campaign to your story for $410
Supporting Sponsorship $150
Available for current Members. Includes Profile Page Directory Listing on Guide Landing Page and a “Member Monday” share of your content to our stories on Instagram, with a tag in the Instagram Reel recap.
Your First Focused Guide Listing is INCLUDED in Your Annual Membership for $300.
Philadelphia Family
Presenting Sponsorship (RESERVED)
“Presented by” credit, 1200 x 300 px Banner Ad on Guide Landing Page, in the Guide Dedicated Email, and Tag in Social Media shares. Includes Contributing Sponsorship and Supporting Sponsorship perks outlined below for current Members.
+ Add story writing services for $205
+ Add a boosted Facebook and Instagram Social Media Campaign to your story for $410
Contributing Sponsorship $575 to $750
Spotlights your Sponsored Story or Community Blog Post on the Guide Landing Page and in the Guide Dedicated Email. Includes promotional coaching and opportunity to share in the Facebook Community Group. Includes Supporting Sponsorship perks outlined below for current Members.
$750 with a new Community Blog Post
$575 with an existing Story or Post
+ Add story writing services for $205
+ Add a boosted Facebook and Instagram Social Media Campaign to your story for $410
Supporting Sponsorship $150
Available for current Members. Includes Profile Page Directory Listing on Guide Landing Page and a “Member Monday” share of your content to our stories on Instagram, with a tag in the Instagram Reel recap.
Your First Focused Guide Listing is INCLUDED in Your Annual Membership for $300.
Bucks County Parent
Presenting Sponsorship (RESERVED)
“Presented by” credit, 1200 x 300 px Banner Ad on Guide Landing Page, in the Guide Dedicated Email, and Tag in Social Media shares. Includes Contributing Sponsorship and Supporting Sponsorship perks outlined below for current Members.
+ Add story writing services for $205
+ Add a boosted Facebook and Instagram Social Media Campaign to your story for $230
Contributing Sponsorship $450 to $750
Spotlights your Sponsored Story or Community Blog Post on the Guide Landing Page and in the Guide Dedicated Email. Includes promotional coaching and opportunity to share in the Facebook Community Group. Includes Supporting Sponsorship perks outlined below for current Members.
$750 with a new Community Blog Post
$450 with an existing Story or Post
+ Add story writing services for $205
+ Add a boosted Facebook and Instagram Social Media Campaign to your story for $230
Supporting Sponsorship $150
Available for current Members. Includes Profile Page Directory Listing on Guide Landing Page and a “Member Monday” share of your content to our stories on Instagram, with a tag in the Instagram Reel recap.
Your First Focused Guide Listing is INCLUDED in Your Annual Membership for $300.
PRINT: Fall 2024 Community Magazine Direct Mail
Advertise in our direct mailed Community magazine to unplug with local parents.
Our print publication has a pass-along rate of 2-3, so each issue of 7,500 magazines reach 22,500+ people!
Magazine Sections (you can select your section):
The Best for Families Guide | The Education Guide | The Women of Influence Guide | Members Showcase
Magazine Sponsorship $150 to $3,500
2024 – 2025 Timeline: Focused Guides & Events
Main Line Parent, Philadelphia Family, and Bucks County Parent attract some of our most engaged readers when they are expecting and navigating those early years of parenting. Their need to find and build their village of support is a priority. Along with our Events Calendars and homepages, they receive these guides receive traffic through out the year. You may want to consider Focused Guides and events outside of the Baby category, we’ve summarized them below. You can find the landing pages for each of these guides on our homepages: mainlineparent.com, phillyfamily.com, and buckscountyparent.com. (And the Women of Influence Luncheon events are both linked below.)
August Baby Guides, Best for Families Guides, Back to School Guide
September Celebrations Guides, Education Guides, Community Magazine Launch and Direct Mail, Women of Influence Luncheon 9/25 at Terrain Devon
October Education Guides, Women of Influence Luncheon 10/15 at Terrain Doylestown, Women of Influence Guides, Home Improvement Guides
November Community LOVE Guides
December Community Builders’ Luncheon, Holiday Guides, Health & Wellness Guides
January Winter Family Fun Guides, Summer Camp Guides
February Education Guides, Camp Guides
March Women of Influence Guides, Education Guides, Camp Guides
April Moving to the Area Guides
May All Kinds of Kids Guides
June Shore & Summer Fun Guides
July Travel Guides
Ongoing Marketing Campaign Opportunities
In addition to our Baby Guide-specifics, you should know a little more about our ongoing marketing campaign opportunities.
(You can secure and schedule these weekly, with limited availbility to maintain a balance of sponsored and organic content in our feed.)
Click on the marketing campaigns below to explore them in greater detail.
Community Reach details can be accessed here.
Our Members benefit from a foundation of marketing support, social media opportunities, discounted marketing campaigns and networking events.
The greatest direct-response tool we offer, these are custom designed exclusive email campaigns for 6,500 to 40,000 subscribers (offered every Tuesday).
Sponsored Stories or Community Blog Posts
Long-tail content marketing campaigns that can be embedded in and promoted in association with multiple guides or email and social media campaigns for frequency.
Our colorful High Five Email Newsletters feature a Weekend Planner and the latest stories, Focused Guides, and Spotlights from supporters like you (delivered every Thursday).
Unplug with 7,500 local parents this Fall who have opted in fo rour direct mail magazine through LOVE Award Nominations or our Community Survey. Featured sections include the Education Guide, Women of Influence Guide, Best for Families Guide, and our Members Showcase.
Instagram and Facebook boosted promotions through our brand handles. You can supply content or we can help you film, edit, write, and publish this campaign.