Why Focused + Seasonal Guide Campaigns Work:

Unlike broad advertising that gets lost in the noise, our Focused Guides and Seasonal Guides connect you with families exactly when they’re actively searching for solutions. These aren’t fleeting social media posts—they’re permanent, searchable resources that families bookmark, share, and return to throughout the year.

Here’s what makes them different: While algorithm-dependent marketing disappears within days, our integrated approach creates lasting visibility. Your thought leadership content gets strategically placed across our website, targeted emails, and social channels—building your authority while generating qualified leads from families who are already engaged and ready to act.

The result? Sustainable growth through authentic community connections, not expensive ad campaigns that stop working the moment you stop paying.

Strategic Investment in Your Community Presence
Guide Presenting Sponsorship – $1,500 

Maximum visibility meets authentic authority building:

• Premium “Presented by” credit and 1200 x 300 px Banner Ad on Guide Landing Page (per issue, non-rotating)
• Featured placement in Guide Dedicated Email to engaged subscribers
• Highlighted in targeted social media campaign

Plus, your story gets told:

• Contributing DIY Sponsorship with a new Community Blog Post or existing Story refresh
  • Upgrade to full Concierge Sponsored Story for +$450
• Guide Profile Page Directory Listing included (Membership should be reserved separately)

This is your opportunity to own the conversation in your category during peak decision-making moments.

Guide Contributing Sponsorship – $750 (DIY) to $1,200 (Concierge)
Position yourself as the trusted resource through strategic storytelling:

Your expertly crafted Community Blog Post (DIY) or Sponsored Story (Concierge) appears in three high-impact touchpoints:

1. Guide Landing Page (permanent placement)
2. Guide Dedicated Email to targeted audience
3. Guide Social Media Carousel Campaign

Two Options to Match Your Capacity:

$1,200 Concierge Sponsored Story – We handle everything:

• Professional interview and story development
• SEO-optimized writing and editing
• Guide email and social promotion
• BONUS: High Five Newsletter spotlight + additional social campaign
• Guide Profile Page Directory Listing included (Membership should be reserved separately)

$750 DIY Community Blog Post – You write, we optimize:

• Your team creates the content, we refine it for maximum impact
• Professional SEO optimization and readability editing
• Guide email and Guide social promotion of your story
• Strategic coaching on amplifying your story in our Community Facebook Group
• Guide Profile Page Directory Listing included (Membership should be reserved separately)

Both options establish you as a thought leader while creating permanent, discoverable content that works for you long after the guide launches.

Guide Supporting Sponsorship $150 to $500
Strategic profile visibility throughout the year:

Your first Focused or Seasonal Guide Profile spotlight is included with Membership — this lets you expand your reach across additional guides or deepen your presence in key categories.

Current Members Choose your level of engagement:

• $500 – Email + Social Package: Dedicated email spotlight plus all Social Media Feature and Landing Page Spotlight
• $300 – Social Media Feature: Carousel campaign placement with tag and amplification and Landing Page Spotlight
• $150 – Landing Page Spotlight: Directory prominence on targeted guide

Current Members: Deduct $150 on prices above for your selected first Focused and Seasonal Guides, if you’d like to expand on your promotion.

Our Focused and Seasonal Guides maintain permanent placement in main navigation and homepage positions across mainlineparent.com, phillyfamily.com, and buckscountyparent.com — plus rotating promotion in our weekly High Five Newsletter reaching thousands of engaged local families.

Materials due two weeks before launch date for Presenting and Contributing Sponsors. Supporting Members must join or renew at least 3 business days before launch date.

Plan your marketing calendar around the moments that matter most to your organization. Each Guide is strategically timed to capture families when they’re actively making decisions in your category.

ACCESSIBLE RESOURCES

• All Kinds of Kids Guides (4/12/26, 7/26/26)
• Health & Wellness Guides (12/21/25, 1/25/26, 12/20/26)

BIRTHDAYS, CELEBRATIONS & TRAVEL

• Celebrations Guides (4/19/25, 8/17/26)
• Travel Guides (6/14/26)

CAMPS & SUMMER PROGRAMS 

• Early Bird Summer Camp Guides (12/14/25, 1/11/26)
• Summer Camp Guides (2/15/26, 3/29/26)
• Last Minute Summer Camp Guides (5/3/26, 6/7/26)
• Shore & Summer Fun (5/17/26, 7/1/25 –> August)

EDUCATION & CHILDCARE

• Baby Guides (3/1/26, 9/6/26)
• Early Childhood Education Guides (12/7/25, 1/18/26)
• Spring Education Guides (2/8/26, 3/22/26)
• All Kinds of Kids Guides (4/12/26, 7/26/25)
• Back to School Guides (8/2/26)
• Fall Education Guides (10/4/26, 11/1/26)

HEALTH, WELLNESS, MATERNITY

• Health & Wellness Guides (12/21/25, 1/25/26)
• Baby Guides (3/1/26, 9/7/25)

HOME & GARDEN

• Home Improvement Guides (10/18/26)
• Moving to the Area Guides (3/15/26, 8/9/26)

PHOTOGRAPHERS

• Baby Guides (3/1/26, 9/6/26)
• Celebrations Guides (4/19/26, 8/23/26)
• Back to School Guides (8/2/26)

SEASONAL GUIDES

• Winter Family Fun Guides (12/27/25 –> Feb)
• Spring Family Fun Guides (2/22/26 –> May)
• Shore & Summer Fun Guides (5/17/25 –> August)
• Fall Family Fun Guides (8/30/26, 9/20/26 –> Oct)
• Holiday Guides (11/1/26 –> Dec)

SPECIAL EDITION

FREE BONUS PROFILE PAGE SPOTLIGHT

• Community LOVE Guides (11/30/25, 1/4/26, 2/1/26) for Qualified LOVE Award and Family Favorite Nominees
• Women of Influence Guides (3/8/26, 8/16/26, 9/27/26) for Women-owned and -led Members
• Best for Families Guides (5/10/26, 9/13/26) for LOVE Award Winner and Family Favorite Honoree Members
• Pride Guides (5/31/26) for LGBTQ+ -owned and led Members as well as Ally and Supporting Members

Main Line Parent

• 1. Winter Family Fun Guide
  2. Community LOVE Guide
  3. Health & Wellness Guide
  4. Early Childhood Education Guide
  5. Summer Camp Guide
  6. Spring Education Guide
  7. Spring Family Fun Guide
  8. Baby Guide
  9. Women of Influence Guide
  10. Moving to the Area Guide
  11. All Kinds of Kids Guide
  12. Celebrations Guides
  13. Best for Families Guide
  14. Shore & Summer Fun Guide
  15. Pride Guide
  16. Travel Guide
  17. Back to School Guide
  18. Fall Family Fun Guide
  19. Fall Education Guide
  20. Home Improvement Guide
  21. Holiday Guide

Philadelphia Family

1. Winter Family Fun Guide
2. Community LOVE Guide
3. Health & Wellness Guide
4. Early Childhood Education Guide
5. Summer Camp Guide
6. Spring Education Guide
7. Spring Family Fun Guide
8. Baby Guide
9. Women of Influence Guide
10. Moving to the Area Guide
11. All Kinds of Kids Guide
12. Celebrations Guides
13. Best for Families Guide
14. Shore & Summer Fun Guide
15. Pride Guide
16. Travel Guide
17. Back to School Guide
18. Fall Family Fun Guide
19. Fall Education Guide
20. Home Improvement Guide
21. Holiday Guide

Bucks County Parent

1. Winter Family Fun Guide
2. Community LOVE Guide
3. Health & Wellness Guide
4. Early Childhood Education Guide
5. Summer Camp Guide
6. Spring Education Guide
7. Spring Family Fun Guide
8. Baby Guide
9. Women of Influence Guide
10. Moving to the Area Guide
11. All Kinds of Kids Guide
12. Celebrations Guide
13. Best for Families Guide
14. Shore & Summer Fun Guide
15. Pride Guide
16. Travel Guide
17. Back to School Guide
18. Fall Family Fun Guide
19. Fall Education Guide
20. Home Improvement Guide
21. Holiday Guide

Ongoing Marketing Campaign Opportunities

You can secure and schedule these weekly, with limited availbility to maintain a balance of sponsored and organic content in our feed.

 

Click on the marketing campaigns below to explore them in greater detail.

Community Reach details can be accessed here.