About Sarah Bond

She built the village she was looking for.

In 2010, Sarah Bond was a new mom — lonely for friends, searching for something more. A village. A place where local parents could connect to discover trusted resources, events, and each other.

She couldn’t find it. So she built it.

What started as a Facebook group of four local moms became Main Line Parent — and then Philadelphia Family — and then Bucks County Parent. Today, Family Focus Media’s three hyperlocal family lifestyle brands reach more than 400,000 families across Greater Philadelphia every year through websites, email newsletters, social media networks, and live events that bring the community together season after season.

“Don’t ever give up — but don’t let fear make your decisions. Little by little, build your village. One relationship at a time.” — Sarah Bond

What she knows about you.

Sarah has spent sixteen years watching and listening to brilliant local businesses and nonprofit leaders who struggle to be found — not because their work isn’t extraordinary, but because marketing keeps falling to the bottom of a very full list.

She understands it. She’s lived it.

Most of the leaders she works with are already trying — posting, emailing, advertising, networking. What they don’t have is a plan that connects it all, or an expert who can dig through the data with them and say: here’s what’s working, here’s what’s not, and here’s where to focus next.

The Coaching & Visibility Program exists because she wanted local organizations to have what she wished she’d had sooner: a partner who knows the community, knows the audience, and can help find the story that makes the right families stop scrolling and start choosing you.

The marketer behind the mission.

Before she became a publisher, Sarah was a marketer — and that foundation shapes everything she builds.

A Penn State Marketing graduate with a passion for integrated marketing communications, Sarah spent her early career applying strategic thinking inside organizations of all sizes.

She began by analyzing syndicated market data for the Campbell Soup Company’s marketing team, supporting brand managers with the insights they needed to make smarter decisions. From there, she joined Novick Brothers Corporation, a family-owned food service distributor where she cut her teeth across sales support, brand development, event planning, and training — learning what it really takes to grow a small business from the inside out.

At FXpress Corporation, a treasury software company, she led a comprehensive brand research and competitive analysis initiative — designing and conducting in-depth interviews with Fortune 500 clients, industry editors, and collaborators to lay the groundwork for a company rebrand. And at The Baldwin School, she supported PR, communications, and social media, rounding out a career that had touched nearly every corner of the marketing discipline.

When she launched Family Focus Media, she brought all of it with her — the analytical rigor, the brand strategy instincts, the deep understanding of what moves an audience from awareness to trust to action. She finally got to apply it where it mattered most: her own community.

A Membership network. A coaching practice. A platform built for growth.

As Family Focus Media grew, so did Sarah’s understanding of what local businesses and nonprofits actually need. Not just advertising. Authentic connection with families who were already searching for exactly what they offered — and a trusted partner to help them tell that story.

Today, Family Focus Media serves a Membership network of 350+ local businesses and nonprofits — offering a foundation of marketing support with Profile Pages designed to establish SEO authority-building backlinks, Spotlights in Seasonal and Focused Guides, social media perks, and special events that keep their names in front of the families who matter most to them.

For members who are ready to make a larger impact — to generate stronger awareness, build deeper trust, and create conversion — the next step is becoming a client. At this level, Sarah’s team delivers integrated, cross-platform content marketing campaigns and event sponsorships designed to reinforce and amplify their marketing plans, moving them from visibility to measurable results.

Many of the leaders she works with have been running successful organizations for years — but have never had a formal marketing plan to anchor their efforts, track their progress, and give them confidence that they’re moving in the right direction. The collaborative document they create changes everything. It replaces the feeling of marketing randomly with the clarity of marketing intentionally.

The Women of Influence Network.

In June 2023, Sarah founded the Women of Influence Network — not because the timing was perfect, but because she finally stopped waiting for it to be. It was a vision she had carried for more than a decade: a genuine community where women entrepreneurs, executives, and nonprofit leaders could be celebrated, connected, and inspired.

From the beginning, that commitment has extended beyond the stage. The Women of Influence events are produced by Sarah’s team of local women — and brought to life in partnership with women-owned and women-led vendors, sponsors, and collaborators who share the same values. Supporting and celebrating local women in isn’t just the mission of the program. It’s baked into every decision behind it.

The speeches Sarah has shared at the Women of Influence Luncheons have traced her own journey alongside the women she celebrates. In 2023, she took the stage for the first time to reflect on preparing for an unknown horizon — and the women who shaped her courage to finally leap. (Watch the 2023 keynote.)

Each year since, the Women of Influence Network has gathered under a theme that reflects where women in leadership collectively are — with a speaker series, luncheon, and awards celebration to match:

2023: Women of Influence Explore. Connect. Celebrate | 2024: The 8 Habits of Successful Women of Influence | 2025: The Power of Rising — Resilience Stories from Successful Women of Influence | 2026: Daring to Bloom — Brave Stories of Women of Influence

“Behind every story of persistence is a network of people who believed in you when you needed it most.” — Sarah Bond, 2025 Women of Influence Network Speech

She built something resilient enough to take on the open water.

November 2, 2023, Sarah and her “CastawayFamily” did something that most people only dream about. They moved aboard their 1982 Pearson 424 Ketch for six months, sailing from the Chesapeake Bay to the Bahamas and back — while Sarah ran Family Focus Media remotely via Starlink the entire time and she arrived at their home port just in time to host the annual Best for Families Celebrations.

It was the hardest thing she had ever done.
Right around the time Sarah opened the first Women of Influence Awards’ nominations, her partner stepped away from his job to prepare the boat — which meant she became the primary breadwinner. What she expected to carry for the length of the trip stretched to two years. The pressure to make her business profitable enough to sustain her family through all of it was real, and she met it head-on.

And then the trip itself tested her in ways she hadn’t anticipated. When her bank stopped communicating with her accounting software. When her web host unexpectedly dropped her mid-voyage, forcing a complete overhaul of her three websites to avoid costs that would have blown the budget. When gales pinned them in place while homeschool and cabin fever collided. When there was no option to pause, no one to call, no choice but to work the problems and keep going.

She kept going. She came back with more perspective — and more conviction — than ever.

She’s been dedicated to building community and volunteer work since 1995.

It started in 8th grade, helping her big sister’s Key Club sell football programs, publications the club produced and sold as fundraisers for charity. Sarah hawked programs by the field and in the stands on Friday nights.

When she entered high school, she dove deeper — selling ads to local businesses, collecting artwork, designing covers, and managing layout before selling the finished programs at every home game. She didn’t know it at the time, but these were her first magazines. The experience planted something that wouldn’t fully bloom until 2011, when published the first print edition of Main Line Parent.

The state and international leadership roles came next. As an elected Pennsylvania District Governor for Key Club International in high school and Circle K International in college, she was managing boards, leading district conferences with thousands of attendees, and traveling statewide as a keynote speaker and across the country as a workshop facilitator — long before she had a business.

She learned early that leadership is less about having answers and more about asking the right questions — and showing up consistently for the people counting on you.

Inclusivity as a core value.

Sarah currently serves on the board of GETincluded Inc., a Narberth-based nonprofit that provides inclusive employment and job training for individuals with disabilities through GET Café. For Sarah, the mission hits close to home. Her neurodiverse family knows firsthand what it means to navigate the world with a different lens than many people can perceive — and how much it matters when someone chooses to make room for you by building places like GET Café. Through her board role and Family Focus Media’s platforms, she works to amplify GETincluded’s reach to the 400,000+ families her brands serve across Greater Philadelphia.

“Inclusion and village building are core values at Family Focus Media. GETincluded doesn’t just talk about creating opportunities — they’re actually doing it, one person at a time.” — Sarah Bond

“Working with Sarah Bond has been incredibly valuable for our business.

Early on, Sarah wrote a feature about us through Main Line Parent that helped humanize our brand. Instead of just describing what we do, she captured the stories behind the work — the homes we’re in, the families we serve, and what it means to be a local business in this community.

She’s also been generous with her marketing insight. One of the biggest shifts for us came when she coached us on building community-focused pages on our website to strengthen our local SEO. That advice changed how we think about showing up in the towns we serve and how we connect with homeowners locally.

What stands out most about Sarah is that she truly understands this community and cares about helping local businesses succeed.

If you’re a local business owner looking for clearer marketing, stronger visibility, and guidance from someone who genuinely understands the Greater Philadelphia market, Sarah is an incredible person to have in your corner.” — Mike Lieber, Co-Owner & Chief Operating Officer, Artisan Painting