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WE ARE COMMUNITY BUILDERS

Let’s Work Together

marketing@familyfocus.org

PO Box 99
Wynnewood, PA 19096

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Philadelphia Dance Academy: Marketing Success Story

Photo by Tricia Pompilio

Philadelphia Dance Academy

Client Since: 2015 | Community: Philadelphia Family

For more than a decade, Philadelphia Dance Academy (PDA) has grown alongside Philadelphia Family — using the partnership not just to reach new families, but to sharpen how they tell their own story.

 

Where They Show Up

PDA’s partnership with Philadelphia Family spans the full range of what a true partnership can look like:

  • Membership — engagement through #proudmember week, Member Mondays, endorsements on their Profile Pages, and events calendar submissions
  • Email Marketing — Dedicated Email and High Five Spotlights
  • Event Attendance and Sponsorship — extending reach beyond digital channels with the Best for Families Celebration
  • Contributing Sponsorships — Back to School Guides and Best for Families Guides

Content Collaborations That Work Long After Launch

Our campaigns aren’t one-and-done. Each Profile Page and Sponsored Story is built for search — compounding visibility with Philadelphia Family readers for years. Where you see linked Guide landing pages, email features, and social promotions below, think of them as the launch — the story itself is the asset that keeps performing after.

Philadelphia Dance Academy Profile Page
Philadelphia Dance Academy Celebrates 20 Years: Transforming Lives Through Dance Education
Solid Foundations at Philadelphia Dance Academy
The Philadelphia Dance Academy: Professional Training in a Positive Environment

In Their Words

“I have been a Member of the Philly Family community for more than 11 years, and when I reflect on the growth of Philadelphia Dance Academy, I realize how valuable that partnership has been.

 

Working with the Family Focus Media team helped me think more intentionally about how we communicate our mission. Collaborating on Sponsored Stories and Community Blog Posts encouraged us to be more thoughtful about our marketing, ensuring that what we share truly reflects who we are and what we value.

 

Philadelphia Family has been an important partner, helping us connect with families and share our story with a wider community.”

 

— Lori A. Lahnemann, Founder, Philadelphia Dance Academy

The Takeaway

Lori took the mic at the Best for Families Celebration at Cicala at The Divine Lorraine as our guest speaker because her story is one of the clearest examples of what we mean by Good Neighbors. A Philadelphia institution, PDA has built a pre-professional dance community on the same values that define a good partnership: showing up, being generous with your time, and trusting the people around you. That instinct — to reach out, collaborate, and trust your neighbors — is what’s carried PDA’s relationship with the Philly Family Community from the very beginning. It’s the same thread running through every campaign we’ve collaborated on: Philadelphia Dance Academy is a studio that shows up for its community, and a community that shows up right back. Partnerships like this one are exactly why we do this work.