Reaching new families feels harder than it used to.
Your current families love you. Your alumni refer when asked. But the families who just moved to the area, whose oldest just turned three, whose daughter is starting to struggle in middle school — they don’t know you exist yet. And the channels that used to work? Crowded, expensive, and increasingly difficult to measure.
Family Focus Media offers something different: a local, mission-driven community that Greater Philadelphia families already trust — and a way to put your school or program in front of the right families at exactly the right moment in their search.
We help you build trust with local families who want to invest in education
You need to make your programs stand out, attract the right families, and maintain a healthy enrollment. It’s about more than just filling seats — it’s about finding the families who align with your values and your vision, and making sure they can find you when they’re ready.
You need to reach parents who are navigating an overwhelming number of choices and help them understand why you are the right fit for their child. At the same time, you’re probably working with a limited budget and need every marketing dollar to count. You’re looking for strategies that are effective and efficient — that build your brand, engage families beyond your current enrolled and alumni community, and ultimately drive enrollment from the families you most want to serve.
The Family Focus Media team can help you implement targeted strategies through collaborations with Main Line Parent, Philadelphia Family, and Bucks County Parent to help you achieve these goals and create a marketing plan that truly resonates with your ideal families.
“As we enter our 9th year of partnership, it’s a no-brainer to build a comprehensive schedule with the expert team at Main Line Parent.”
“We are grateful for their authentic strategy, engaged leadership, and enthusiastic audience.”
Anne Burns
Dean of Communications and Marketing at Westtown School
Family Focus Media reaches over 400,000 local families annually. Read more about our Community Reach here.
Explore Our Education-Related Guides Below
Each guide is strategically timed to reach families at a specific decision moment across the school year with a distinct theme and editorial focus. Click through to find the right fit for your organization and your enrollment calendar — full sponsorship details, pricing, and launch dates are outlined on each guide page.
Early Childhood Education Guides
July · December · January
The families of children ages 0–6 don’t wait for enrollment season. They research when their child is ready — which could be any month of the year. Three annual launches means your program is findable whenever the right family goes looking.
Back to School Guides
July · August
The most school-focused weeks of the year — when families are finalizing fall schedules, filling enrichment rosters, and making the last enrollment decisions before school begins. Be visible before the season closes.
Fall Education Guides
October · November
Fall is when admissions season begins and academic support decisions get serious. Families are attending information nights, exploring options, and figuring out what their child needs for the year ahead — and the organizations already visible in our community are the ones they find first.
Spring Education Guides
February · March
Spring is when education decisions move from consideration to commitment. Families who have been quietly researching since fall are ready to act — and the schools and programs they choose are the ones that have been visible and familiar throughout that journey.
All Kinds of Kids Guides
April · September
For the specialists and inclusive programs that families with diverse learners are searching for — often desperately, often through trusted community referrals rather than clinical directories.
Baby Guides
September · February · June
New parents don’t wait for the right moment — they search the second they find out they’re expecting. Our Baby Guides reach families at the very start of their journey, when trust is everything and every recommendation matters. Be the resource they find first.
Summer Camp Guides
December · January · February · March · April · May · June
Summer camp decisions start earlier than you think — and they don’t stop until the last spot is filled. Keep your program in front of families throughout the entire planning season. The most popular guides we publish, all year long.
Moving to the Area Guides
August · March
Families relocating to Greater Philadelphia area start searching before the moving truck is even booked — schools, neighborhoods, activities. Twice a year, we help them build their new life here, and the businesses who show up early are the ones they remember as “local.”
Women of Influence Guides
March · May · August · October
Put your organization in front of the local women shaping their homes, schools, and communities — the moms, educators, and leaders who set the tone for what families choose next. This is where local visibility meets influence.
Community LOVE Guides
November · January · February
Community LOVE Guides spotlight the businesses and programs families can’t stop recommending — built entirely on nominations from parents right here in our community. The names families love most are the ones with fresh endorsements on their Profile Page, which are counted as nominations for our annual LOVE Awards and Family Favorite Honors, year-round.
Content Marketing Campaign Sponsorship Opportunities
A guide sponsorship gets you in front of families at the right moment. These campaigns keep you there.
Many of our Education Partners layer these campaigns into their annual plan alongside Guide Sponsorship(s) — a Dedicated Email before an open house, a Social Reel Campaign during admissions season, an Email Newsletter Spotlight to keep your name in front of families between enrollment windows. They’re flexible, they’re ongoing, and they’re built to work with your guide placements, not instead of them.
Our Content Marketing Sponsorship opportunities are available to organizations with an active Main Line Parent, Philadelphia Family, and/or Bucks County Parent Membership. Contact membership@familyfocus.org if you are unsure of your status.
Let’s Connect. Reserve a Google Meet with our team to schedule your campaigns — or reach out anytime with questions.
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Membership
$365.00 / year Select options This product has multiple variants. The options may be chosen on the product page
Click into any campaign offer below to see exactly how it works and add it to your cart.
These can be secured and scheduled weekly, with limited availability to maintain a balance of sponsored and organic content in our feed.
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Dedicated Email
Price range: $1,000.00 through $1,350.00 Select options This product has multiple variants. The options may be chosen on the product page
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Email Newsletter Spotlights (Summer Sale!)
Price range: $125.00 through $150.00 Select options This product has multiple variants. The options may be chosen on the product page
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Social Visit
$700.00 Select options This product has multiple variants. The options may be chosen on the product page
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Social Reel Campaign
$450.00 Select options This product has multiple variants. The options may be chosen on the product page
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Social Media Story Promotion
Price range: $250.00 through $350.00 Select options This product has multiple variants. The options may be chosen on the product page