Reaching new families feels harder than it used to.
Your current families love you. Your alumni refer when asked. But the families who just moved to the area, whose oldest just turned three, whose daughter is starting to struggle in middle school — they don’t know you exist yet. And the channels that used to work? Crowded, expensive, and increasingly difficult to measure.
Family Focus Media offers something different: a local, mission-driven community that Greater Philadelphia families already trust — and a way to put your school or program in front of the right families at exactly the right moment in their search.
We help you build trust with local families who want to invest in education
You need to make your programs stand out, attract the right families, and maintain a healthy enrollment. It’s about more than just filling seats — it’s about finding the families who align with your values and your vision, and making sure they can find you when they’re ready.
You need to reach parents who are navigating an overwhelming number of choices and help them understand why you are the right fit for their child. At the same time, you’re probably working with a limited budget and need every marketing dollar to count. You’re looking for strategies that are effective and efficient — that build your brand, engage families beyond your current enrolled and alumni community, and ultimately drive enrollment from the families you most want to serve.
The Family Focus Media team can help you implement targeted strategies through collaborations with Main Line Parent, Philadelphia Family, and Bucks County Parent to help you achieve these goals and create a marketing plan that truly resonates with your ideal families.
“As we enter our 9th year of partnership, it’s a no-brainer to build a comprehensive schedule with the expert team at Main Line Parent.”
“We are grateful for their authentic strategy, engaged leadership, and enthusiastic audience.”
Anne Burns
Dean of Communications and Marketing at Westtown School
Family Focus Media reaches over 400,000 local families annually with MainLineParent.com, PhillyFamily.com, and BucksCountyParent.com
Explore Our Guides Below
Each guide is strategically timed to reach families at a specific decision moment across the school year with a distinct theme and editorial focus. Click through to find the right fit for your organization and your enrollment calendar — full sponsorship details, pricing, and launch dates are outlined on each guide page.
Early Childhood Education Guides
July · December · January
The families of children ages 0–6 don’t wait for enrollment season. They research when their child is ready — which could be any month of the year. Three annual launches means your program is findable whenever the right family goes looking.
Back to School Guides
July · August
The most school-focused weeks of the year — when families are finalizing fall schedules, filling enrichment rosters, and making the last enrollment decisions before school begins. Be visible before the season closes.
Fall Education Guides
October · November
Fall is when admissions season begins and academic support decisions get serious. Families are attending information nights, exploring options, and figuring out what their child needs for the year ahead — and the organizations already visible in our community are the ones they find first.
Spring Education Guides
February · March
Spring is when education decisions move from consideration to commitment. Families who have been quietly researching since fall are ready to act — and the schools and programs they choose are the ones that have been visible and familiar throughout that journey.
All Kinds of Kids Guides
April · September
For the specialists and inclusive programs that families with diverse learners are searching for — often desperately, often through trusted community referrals rather than clinical directories.
Baby Guides
June · September · Febraury
New parents don’t wait for the right moment — they search the second they find out they’re expecting. Our Baby Guides reach families at the very start of their journey, when trust is everything and every recommendation matters. Be the resource they find first.
Summer Camp Guides
December · January · February · March · April · May · June
Summer camp decisions start earlier than you think — and they don’t stop until the last spot is filled. Keep your program in front of families throughout the entire planning season. The most popular guides we publish, all year long.
Build An Integrated Marketing Plan
All guide sponsorships are built on the foundation of a Main Line Parent, Philadelphia Family, and/or Bucks County Parent Membership — your year-round program that includes a custom Profile Page with SEO authority-building backlinks, Guide directory spotlights, and Member pricing on all campaigns.
Each guide offers three sponsorship levels — Presenting, Contributing, and Supporting — designed to match your goals, your story, and your budget. Full pricing and package details live on each individual guide page.
For education providers who want to extend their reach throughout the year, every guide sponsorship can be supplemented with:
The greatest direct-response tool we offer, these are custom designed exclusive email campaigns for 6,500 to 40,000 subscribers (offered every Tuesday).
Our colorful High Five Email Newsletters feature a Weekend Planner and the latest stories, Focused Guides, and Spotlights from supporters like you (delivered every Thursday).
Instagram and Facebook boosted promotions through our brand handles. You can supply content or we can help you film, edit, write, and publish this campaign.
Sponsored Stories or Community Blog Posts
Long-tail content marketing campaigns that can be embedded in and promoted in association with multiple guides or email and social media campaigns for frequency.
The most effective education marketing plans combine a guide sponsorship anchor with supplemental campaigns layered throughout the year — building the frequency that turns a name into a trusted recommendation before a family ever picks up the phone.
Not Sure Where to Start?
Every education provider we work with has a different enrollment calendar, a different audience, and a different story. A Montessori school serving toddlers through eighth grade needs a different plan than a college counselor or a pediatric OT — and we build accordingly.
If you’re not sure which guide is the right entry point, or if you’re ready to think about a year-round education marketing strategy across multiple guides and campaigns, we’d love to help you map it out.
Book a Marketing Strategy Call